We've all been there: After lunch, everything is sticky, children's hands are covered in food scraps, and then there's the flimsy plastic tableware that's supposed to help. One October day in 2016, after my then two-year-old daughter had finished lunch, it was clear to me: "This can't go on!" I wanted an alternative – away from plastic, towards robust, sustainable products that are gentle on both children and the environment. That's how YIV was born.

YIV – Your Ideal Vintage – is much more than just a label. It's a passion project: Our products are free of harmful substances, crafted to a high standard, and designed for long-lasting use. Each piece of tableware is easy to care for, versatile, and equally popular with children and parents. Thanks to natural materials, our products can be recycled or creatively repurposed.

As a mother, educator and hotel management school graduate, my wealth of experience – and my passion – flows into every piece.

New YIV products are created according to the principles of the circular economy: consciously designed, durable and designed to ultimately flow back into the material cycle.

We are continuously working on further solutions to increase the circularity of our products.

Our guiding principles are clear: sustainability, locality, authenticity, quality, durability, and functionality. That's what I stand for – and that's what YIV stands for.

With every piece we make, we contribute to ensuring that our children inherit a world that is still worth living in and loving tomorrow.

Starting out in my family's basement (and at this point, I'd like to say, "Thank you to my wonderful neighbors for your tolerance!"), I built YIV step by step as a one-woman business. Initially, I personally delivered every product to the post office by cargo bike. That's how my label grew slowly but steadily. For six years, I also financed YIV with a second job to remain independent. Despite many difficult times and numerous challenges, I held fast to my vision. Balancing self-employment, family life, and financial security, my passion project evolved into a sustainable family business.

Today I continue to actively run YIV: I manage our store and shipping, take care of communication and the website, develop new products, focus on sustainable solutions and maintain close contact with our customers.

I am now supported by four wonderful women, enabling us to further develop our company together. This ensures that YIV remains personal, responsible, and true to the values ​​that have defined it from the very beginning.

For our children. For our Earth. For your everyday life.

YIV stands for cleverly designed enamel pieces that make your everyday life easier through their multifunctionality – durable, sustainable, full of heart and full of values ​​that know no season.